From the beginning, Colcom’s emphasis has been on the production and marketing of fresh and processed value-added pork products that were to be associated with quality, hygiene, nutrition, and delicious taste. The reputation of the Colcom brand is therefore one that is highly valued and closely guarded.
The development and growth of such a prestigious brand over many years has entailed a broad compilation of knowledge, expertise, and dedication in the building of the business’s faculties, starting at the pig farming level through to the factory, on to the cold chain, and route to market services. To ensure the highest standards, these are buttressed by the associated services and quality and veterinary controls along the way. At the same time, a willingness and ability to adopt and adapt to new techniques in production and processing, and changing market requirements, has been and continues to be vital. In addition to all those dedicated and expert persons directly involved in the policies, strategies, production, processing, and marketing of Colcom’s products over the years it has also required the appreciated involvement of numerous private and public stakeholders over the years.
The strength of the Colcom brand is further underlined by two developments. When it was decided to change from a co-operative to a publicly quoted company in 1993, the name Colcom was retained in the new holding company – Colcom Holdings Ltd and its subsidiary, Colcom Foods. Furthermore, in most recent times the brand status and strength allowed for a shift to new generic logo, without the direct link to pigs to be used, as some of the Colcom products were diversified into non-pork. Colcom’s core business however continues to be centred around pig production and processing.
You have to stay true to your heritage; that’s what your brand is about
– Alice Temperley MBE, renowned British designer
The Colcom Factory Floor